This year has seen record breaking audiences across the world tune in to watch women’s sports
EQUALISING PRIZE MONEY
This year FIFA doubled the total prize money for the 2019 Women’s World Cup
LARGER MARKETING INVESTMENT
Main sponsors all promised equal prominence in marketing as their male counterparts
PROMINENCE IN ADVERTISING
Main sponsors all promised equal prominence in advertising as their male counterparts
Populus helps clients optimise advertising by making it work much, much harder. Backed by evidence, you can ensure that your advertising reaches the right audience.
Populus’s brand research unites founding principles of psychology and the most effective research techniques. The result is meaningful research that forges and cements the emotional tie between brand and customer.
We work in partnership with our clients, providing evidence-led insight and expert advice that ensures their campaign achieves maximum audience engagement and shifts opinions in their favour.
At Populus, we see it as our responsibility to keep abreast of technological advancements and robustly investigate many new research techniques every year.
Our research-led content, campaign measurement, strategic consultancy and social media monitoring are just a few of the ways we get you in front of the right people with our Public Relations (PR) research solutions.
Few would argue that reputation isn’t important. Tying it to commercial objectives is essential. It’s our job to find the people that matter to your business, find out what they think of you, and what you can do to enhance how you are perceived.
OUR CLIENTS SAID
“Populus worked seamlessly with our team to prepare a fantastic public deliberation event within a tight timeframe. Participants were engaged and energised throughout, aided by the structure and planning of the sessions and the quality of Populus’s facilitators on the day.”
“The research provided us with a far more detailed understanding than we could have imagined of how viewers engage with a race…
The value of the research is clear, and we’re very keen to build a bank of knowledge about our fans’ engagement so that we can move the sport forward in the right way.”
“Populus’s research has laid a very important foundation, which will set us up for the next few years at least. This is going to help us develop some exciting new products for a big opportunity space that will have commercial ties as well”