We Are Populus

We deliver Critical Knowledge
We Are Populus

Our History

Populus is a full service research and strategy consultancy with a difference: since 2003 we have been delivering Critical Knowledge with the power to shape a healthy political, social and economic environment.

1. WHO WE ARE

Populus is part of Populus Group, which ranks 6th in the top 20 fastest growing businesses in the MRS League Tables 2018.

2. OUR APPROACH

Our techniques continue to evolve to include those that deliver the best answers – alongside more established methods.

3. OUR MISSION

To assist organisations, businesses and brands in understanding what matters most, to the people who matter most to them.

Our Talented Team

The Team

We believe in a range of personnel to bring creative skills, thoughts, and ideas to the table.

Caitlin

Caitlin is the driving force behind this project and thinks it's vital to put the spotlight on women's sports.

Duncan

Duncan hopes that this project can help, in some small way, to make sport inclusive.

Annabel

Annabel worked on the quantitative part of this project, as well as being involved in expert interviews.

Marnie

Marnie led the qualitative research and hopes women's sport becomes more inclusive to young girls and women

About Us

Who We Are

Populus is a full service research and strategy consultancy. Beyond this, we also develop strong commercial partnerships with our sporting clients, by informing on sponsorship, improving fan experience and helping to make sport more accessible to all walks of life.

Methodology

Our Approach

We create bespoke, integrated methodologies. We always add value to our findings by applying expert analysis to uncover clear, actionable insight.

19

Sporting experts interviewed

15

Qualitative interviews, groups & workshops

2000

Nationally representative sample size

Why do this?

Our Mission

While there seems to be a lot of buzz surrounding women’s sport and the opportunity it presents, there is still a long way to go to understand how we approach women’s sport and continue to shift the dial on viewing figures.